Portfolio

Travis Park Plaza’s Free Week of Coworking

Role: Copywriter & Campaign Strategist
Dates: February 23 – March 20, 2026

Campaign Result:
Executed a multi-channel campaign for a “Free Week of Coworking” offer, generating 72 leads, converting 18% into in-person visits (13 attendees), and producing 2 high-intent office leasing opportunities in negotiation.

Scope:

Landing page copy, email campaign, and social media strategy (Reels, LinkedIn, Stories).
Pre-launch DOOH advertising, including copywriting and visual design editing/approval.
Coordinated boosted social media posts on Meta, communicating visuals, copy, and scheduling to SEO/advertising partners.
Conversion optimization via link-in-bio funnel.
Collaboration with internal teams to ensure consistent messaging across channels.

Social Media Growth & Content Strategy | Common Desk

Role: Social Media Strategist & Content Manager

Campaign Result:
Grew social media following by 23.6% (9,313 → 11,516) in 10 months (April 2025–January 2026) by developing and executing a cohesive, insight-led content strategy.

Scope:
Led end-to-end social media execution across Meta and LinkedIn, including content planning, copywriting, and publishing. Directed content strategy by identifying trends, generating concepts, and determining posting cadence. Collaborated with a cross-functional team of internal ambassadors to source video content, provided shot direction, and edited short-form video using collected b-roll. Wrote all on-brand copy and optimized performance based on audience insights.

Ongoing:
Continuing to scale the account with a goal of reaching 15,000 followers by end of year through expanded video content and ambassador-driven storytelling.

Member Testimonials Landing Page | Common Desk

Role: Copywriter, Content Strategist & Creative Lead
Dates: March 2026

Campaign Result:
Produced a visually engaging landing page featuring 90–120 second member testimonial videos, highlighting business growth stories and elevating Common Desk’s brand storytelling.

Scope:

Scouted members and coordinated schedules for filming sessions.
Managed logistics with the videographer to ensure timely content capture.
Edited assets for the landing page, including video thumbnails, copy for descriptions, and CTAs.
Wrote all landing page copy, including headlines, body text, and persuasive calls-to-action.
Posted and promoted the landing page across social channels.
Collaborated with SEO/ad partners to schedule boosted campaigns for the page.

Ongoing:
The page continues to serve as a marketing and engagement asset for prospective members, with plans for regular updates as new testimonials are added.